There has been a change of flag in the senior management of HASO, which developed Turkey’s first and only ‘Buy Now, Pay Later’ solution. Kerem Özgür Araç, who has nearly 25 years of private sector experience in the development of data-based value-added products in leading financial institutions and real sector companies in Turkey, has become the new CEO of Buy Now, Pay Later – HASO, which has been developing and providing services as a decision evaluation and receivables management platform since 2020. Araç, who took over the CEO position from HASO’s founding partner and CEO until now, Serdar Kodal, said, “The point that Buy Now, Pay Later has reached with the shopping experience it offers, high approval and customer conversion rates will also be the fundamental building block of our growth in 2024. While increasing the sales volume of our existing customers, we aim to ensure strong and sustainable growth with our new integrations. We are ready to carry HASO, Turkey’s leading company in its field, to brand new horizons.” HASO Founding Partner Serdar Kodal said, “I believe that Kerem Özgür Araç will carry this strong flag he has taken with his knowledge and experience to even better points, and I wish him success.”

HASO, which has developed Turkey’s first and only ‘Buy Now, Pay Later’ solution, provides retailers and marketplaces with the opportunity to make installment sales without any financial product requirement via e-commerce platforms. With this application, HASO, which provides end-to-end services from evaluating individuals who shop and giving limits to creating installment plans and following up on payments after shopping, became a solution partner with Hepsiburada, one of Turkey’s leading marketplaces, in 2022. HASO increased its momentum with the participation of Defacto, BSL, Superga, and Kappa in 2023. HASO, the first and only company in Turkey of the Pay Later System, which has many examples abroad, continues to produce solutions for the common problems of companies in online e-commerce.

HASO, the new solution partner of the retail sector

Kerem Özgür Araç, who has worked for many years in Turkey's leading financial institutions and real sector companies to develop data-based value-added products, said that he will work to make significant contributions to the successful operation of HASO. Araç said, “The point that Buy Now Pay Later has reached with the shopping experience it offers, high approval and customer conversion rates will be the fundamental building block of our growth in 2024. While increasing the sales volume of our existing customers, we plan to increase our volume with our completed and ongoing new integrations. We will transfer this experience we have gained online to stores with the same ease in 2024. In addition to facilitating shopping, we provide retailers and marketplaces with financial institution muscles, allowing them to be informed about the entire life cycle of their customers, analyze, develop strategies, increase sales and increase basket amounts. In this new era of Turkish retail, we are rightfully proud to be a reliable and proven solution partner.”